There’s no doubt about it: the future is digital. The way we live and work is increasingly shaped by digital technologies – and it is up to us to make the most of them. How can we utilize new technologies and apply them to processes, business models, and management styles? Our Center for Digital Transformation links academic research with technological progress and business needs.
Our international researchers examine trends, challenges, and opportunities and tackle digital transformation from a variety of angles: In what ways can augmented reality (AR) make on-the-job training faster and more efficient? How can we utilize sensors to manage inventory? What does it take to successfully launch a platform business?
Digital transformation is here to stay – and the Heilbronn-Franconia region is a great place to experience how new technologies are shaping the business landscape of tomorrow. With its long history of ingenuity and ambition, coupled with strong business savvy, the region is a backbone of the German economy.
Heilbronn, with its many global players, offers amazing opportunities to explore digital transformation first-hand, and the Center of Digital Transformation, with its consolidated connections to the surrounding business landscape, is an ideal starting point.