Managing Digital Transformation – the Center for Digital Transformation (CDT)

There’s no doubt about it: the future is digital. The way we live and work is increasingly shaped by digital technologies – and it is up to us to make the most of them. How can we utilize new technologies and apply them to processes, business models, and management styles? Our Center for Digital Transformation links academic research with technological progress and business needs. 


Our international researchers examine trends, challenges, and opportunities and tackle digital transformation from a variety of angles: In what ways can augmented reality (AR) make on-the-job training faster and more efficient? How can we utilize sensors to manage inventory? What does it take to successfully launch a platform business?

Research Topics at the Center for Digital Transformation

  • Supporting decision-making through the use of data analytics, machine learning, and optimization: we explore how specific applications, new algorithms, and methods can be used to improve decision-making across various fields, from healthcare to finance, from marketing to supply chain management.

  • What are the key factors for successfully launching a platform business? We analyze digital business models and explore what makes digital innovation succeed – whether it’s gaining traction among users, suppliers, and consumers, or assessing what it takes to establish successful platforms in the market.

  • We look at the overall impact of new technologies on business models, processes, and business ecosystems. We also explore the use of virtual reality (VR) and augmented reality (AR) in industry and investigate the impact of digitalization and digital innovation on the financial markets. 

Our Professors

Prof. Dr. Sebastian Müller, CFA
Center for Digital Transformation
Prof. Dr. Jens Förderer
Innovation and Digitalization
Center for Digital Transformation
Prof. Dr. Dr. h.c. Gudrun P. Kiesmüller
Operations Management
Center for Digital Transformation
Prof. Dr. Martin Meißner
Digital Marketing
Center for Digital Transformation
Prof. Dr. David Wuttke
Supply Chain Management
Center for Digital Transformation
Prof. Dr. Jingui Xie
Business Analytics
Center for Digital Transformation

Backbone of the German Economy

Digital transformation is here to stay – and the Heilbronn-Franconia region is a great place to experience how new technologies are shaping the business landscape of tomorrow. With its long history of ingenuity and ambition, coupled with strong business savvy, the region is a backbone of the German economy.


Heilbronn, with its many global players, offers amazing opportunities to explore digital transformation first-hand, and the Center of Digital Transformation, with its consolidated connections to the surrounding business landscape, is an ideal starting point.


Center for Digital Transformation

Bildungscampus 9

74076 Heilbronn