Practitioner Lecture: Introduction to a Modern MarTech Stack

Venue

TUM Campus Heilbronn, Bildungscampus 2

Time

November 06, 2023
06:00 pm (Central European Time)

Event Tags

Current students

When?
November 6, 2023
6:00 pm to 7:00 pm

Where?
Bildungscampus 2
74076 Heilbronn
room D.0.01 (seminar room "Steve Jobs")

Language
English

Speaker
Frank Blankertz
Senior Enterprise Architect @ Adobe

For TUM Campus Heilbronn students.

About the Practitioner Lecture

A modern MarTech stack is a collection of marketing technology tools that are used to support marketing (and often sales) activities. It helps automate repetitive marketing tasks, measure performance, and track results. Modern MarTech stacks are all about integration. A tech stack is a collection of technologies that are used to build and run an application. It includes programming languages, frameworks, libraries, databases, servers, and more. A MarTech stack is a subset of the tech stack that is used specifically for marketing purposes.” – And last, but not least, what is our view, as Adobe, on this?

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