TUM Campus Heilbronn, Bildungscampus 2
November 6, 2023
6:00 pm to 7:00 pm
room D.0.01 (seminar room "Steve Jobs")
Senior Enterprise Architect @ Adobe
For TUM Campus Heilbronn students.
A modern MarTech stack is a collection of marketing technology tools that are used to support marketing (and often sales) activities. It helps automate repetitive marketing tasks, measure performance, and track results. Modern MarTech stacks are all about integration. A tech stack is a collection of technologies that are used to build and run an application. It includes programming languages, frameworks, libraries, databases, servers, and more. A MarTech stack is a subset of the tech stack that is used specifically for marketing purposes.” – And last, but not least, what is our view, as Adobe, on this?